Job Descriptions: Content Writer

A Content Writer is responsible for writing and publishing copy for websites in a range of sectors.

A Content Writer, sometimes called a Content Editor or a Content Marketer, is responsible for writing, developing and publishing copy for websites. Their work is responsible for everything you see on web pages and can also be responsible for promoting and circulating their work. Content Writers or Marketers have different aims for their work, while they are usually aligned with the aims of the business, content writing also aims to improve SEO strategies and user experience on the site.

Content Writers can appear in a range of sectors and a range of organisations. Sometimes content writers can work at agencies where they are contracted to produce copy and content for outside sources and align the purpose of their client's business and SEO aims. Other Content Writers are based "in-house" and work to develop long term content strategies for their marketing department.

Content Writers can appear in a range of sectors and a range of organisations. Sometimes content writers can work at agencies where they are contracted to produce copy and content for outside sources and align the purpose of their client's business and SEO aims. Other Content Writers are based "in-house" and work to develop long term content strategies for their marketing department.

The exact writing that content writers do is always varied and they need to turn their command of English to different styles, purposed and audiences. For this role, graduates will need a strong but flexible writing style, while also excelling in the tone of their employers brand. Content Writers are confident enough to turn their hand to blogs, news, static content pages and much more in the aim to help the business in its aims.

Content Writer Salaries

The average starting salary for a graduate Content Writer is £17,929. This is a good starting salaries for graduates looking for a career in writing and is very comparable to others in Marketing and Digital Media fields.

While it might seem lower than some graduates might expect, the role is great starting salary for someone looking to make a career in writing and can be a great start to a whole range of careers and future prospects.

The Daily Duties of a Content Writer

As the role of Content Writer is a skill that they use and turn to a different aims, rather than a particular role in a company or set up, their daily duties are completely different each day and different in each company or agency. They are required to turn their content production skills to different aims and different styles each time they turn up for work. However, there are a set few daily duties that nearly all graduates will do if they are successful in applying for Content Writers positions:

• Content production - This is obviously the main function of a Content Writer's role. Write. Write. Writer. Whether they are writing blogs, news stories, pieces of permanent content on the websites, promotional content, the list is endless. Content Writers needs to understand the requirements and purposes of different styles of writing, how their specific stylistic features impact on the way that content is put together and be able to execute this.
• Guest submissions - Content Writers are often in charge of managing guest submissions made to the site. This could be Guest Blogs or PR pieces they are sent which they need to rework and add to the site.
• Proofing - Proofing and subbing is a very important part of the work Content Writers do. They must have a keen eye for the typing and grammatical errors and know there lesses from their fewers. This is can be extremely strenuous and meticulous work, pouring over thousands of words of text ensuring the apostrophe is in the right place. Graduates should make sure they are able to spot mistakes and also able to produce clean and correct copy in the first instance.
• Publishing and Promoting - Promotion is often one of the most important parts of Content Writing. As Content Writers are often a member of a wider team they are able to ensure their work is circulated amongst their target audience and achieving the necessary aims they set out as part of the content strategy.
• Reviewing and improving - Content Writers, like digital marketers should always use a range of measurements and metrics to test they are achieving the right results and learning how to improve for next time. This could be looking to increase views, lower the bounce rate or to drive more people through to buy products, register or whatever the aims of the business are.

Content Writing can be an excellent career for those lexically gifted graduates who are wanting to apply their way with words as a career. The field is a growing area for graduates to apply for and those versatile wordsmiths should be ready to try their hand at a range of styles, purposes and for a range of audiences.