Marketing Interview Questions & Answers

The initial phone interview consisted of asking me about my knowledge of the company, so what their business model was, how they generate income, what I like or maybe don't like about their service. They then proceeded to test my language skills since they were looking for someone with good Swedish language skills, and asked what I thought some of the trends in the Swedish market was, who their biggest competitors might be etc.
The face-to-face interview was with a woman in the Marketing department and a guy in the Commercial department. They handed me a piece of paper with a scenario on it, I got some time to read it through, and then they proceeded with asking me questions regarding how I would increase revenue, broaden the market and retain current customer base, all based on my own knowledge and the information on the paper.

Some of the Marketing questions regarding the scenario were difficult, since I suspected they wanted quite specific answers.

Research the company thoroughly, especially news coverage. Analyse what you think their strategy and business model is. Use their service, I did and when they asked me to tell them specifically what I liked about their service I could tell them what I thought since I'd used it. Be yourself, and don't think that you need to know everything. They'll be able to assess whether you have the right sort of thinking for the company by the questions that they ask and how you answer. By using a scenario instead of competency based questions, you might feel like you're thrown into the unknown, but it's good because they'll get a much better sense of who you are since you won't be able to practice your answers.

There was no assessment centre.

We we invited to a graduate assessment day and were given a week to make a presentation on direct marketing of a particular shop. We were also told to prepare for a test, a group activity and an interview. The presentation was in front of all the candidates and staff. The test was mostly numerical based, which I found surprising. I had prepared mostly for verbal reasoning, and didn't expect about 90% of the test to be on maths for an admin/ marketing job. There was no group activity in the end and then there was an interview which was really short and informal, I asked them more questions than they asked me.

The 'name your strengths and weaknesses one' is the one I always dread.

Make sure you spend an equal amount of time preparing the presentation, revising tests and preparing interview techniques. I was so worried about the first two and it was the interview I ended up failing, though I thought it went well at the time because it was quite casual.

Test, presentation, interview