Navigating the job market as a graduate woman can be daunting, especially when job descriptions are riddled with language that can unintentionally discourage female applicants. Research shows that certain words and phrases can reinforce stereotypes and contribute to unconscious bias, making it crucial to approach job descriptions with a critical eye.
Studies have shown that women are less likely to apply for jobs when they don’t meet every requirement listed in the description. This hesitation is often rooted in implicit bias; an unconscious belief that we must be perfect to be worthy of consideration.
It’s important to remember that many employers prioritise potential over credentials - a thought that should keep your impostor syndrome at bay for a little while.
Instead, when reading a job description, focus on the core responsibilities rather than the exact qualifications. If you feel excited about the role, consider applying even if you don’t check every box - we’ll be cheering for you on the sidelines!
Here’s why you shouldn’t let these biases hold you back - and how to read between the lines of job descriptions.
Recognising biased language
Job descriptions often use language that conveys a specific “ideal” candidate. Words like “aggressive,” “ninja,” or “rockstar” may resonate more with male candidates, while terms like “supportive” or “collaborative” can be more appealing to women.
This gendered language can create a subconscious bias, leading women to feel that they don’t belong in these roles.
We asked students and graduates to share their biggest concerns surrounding their career, a whopping 71% worry they will get different leadership opportunities than men.
Be sure to familiarise yourself with the language used in your field. If a job description’s language feels off-putting, consider how your skills can still align with the responsibilities, even if the wording doesn’t resonate with you.
Let’s explore some common terms that might be holding you back and how to interpret them in a more empowering way.
Ninja/Rockstar/Crusader\Whizz/Guru
Example: “The perfect candidate is a social media rockstar ready to take our channels to the next level.”
| What it says | Read between the lines |
| These terms can come off as gimmicky and may suggest that the company is looking for someone with a very specific, high-energy personality. Such language can make candidates feel they need to fit a narrow mould. |
Recognise that these words often indicate a desire for someone who can excel in a fast-paced environment. If you’re adaptable and have demonstrated success in similar settings, emphasise your versatility and ability to thrive under pressure. |
“Aggressive” or “Dominant”
Example: “We are looking for an aggressive sales leader who can dominate the market and drive results.’
| What it says | Read between the lines |
| These terms imply a confrontational or overly assertive demeanour, suggesting that only candidates with a certain intensity are valued. |
This may indicate that the organisation prioritises strong leadership and decisiveness. If you see these terms, think about how you can highlight your confidence and assertiveness in a collaborative context. |
“Competitive”
Example: “Strong knowledge of [software, tools, technologies], with the ability to stay ahead in a competitive environment.”
| What it says | Read between the lines |
| This term can evoke a cutthroat atmosphere, suggesting that individual achievement is prioritised over team success, which may deter women who value collaboration. |
The organisation likely seeks high achievers. You can emphasise your competitive spirit while also highlighting your ability to work well with others. |
“Willing to learn”
Example: “Excellent verbal and written communication skills, with a willingness to learn.”
| What it says | Read between the lines |
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This phrase might imply that existing skills or experience are insufficient, signalling a lack of appreciation for your background. It can diminish the value of diverse experiences that women and minorities bring to the table, suggesting that they need to constantly prove their worth. This language may lead to feelings of inadequacy among qualified candidates.
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The organisation may genuinely seek candidates who are adaptable and open to growth. If you encounter this phrase and it feels a bit daunting, consider it an opportunity to emphasise your willingness to learn while also showcasing your relevant experiences and skills. You can frame your past achievements as evidence of your capability and readiness to develop further. |
“Self-starter”
Example: “A self-starter with a proactive approach to identifying problems and implementing effective solutions.”
| What it says | Read between the lines |
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This term indicates that candidates should be highly independent and able to take initiative without support. It may suggest a lack of acknowledgement for collaboration and teamwork, which can alienate those who excel in group settings. This can be particularly off-putting for women and other minorities who may seek mentorship and support networks. |
The organisation might value initiative and proactivity, but this doesn’t mean that collaboration is unimportant. If you see this term, it’s an opportunity to highlight your ability to take initiative while also emphasising your skills in working within a team. |
Embrace your unique perspective
Women bring diverse experiences and viewpoints that can be invaluable in the workplace. While job descriptions may not always reflect this, your unique background can set you apart.
Don’t underestimate the power of your perspective. Employers are increasingly recognising the importance of diversity in fostering innovation.
When applying, highlight experiences that demonstrate your problem-solving skills, creativity, and ability to work in diverse teams.
Practice self-advocacy
Finally, practice advocating for yourself. Many women tend to downplay their accomplishments or qualifications, but it’s crucial to own your achievements. Approach job applications with the mindset that you bring unique strengths to the table - because you really do!
Prepare a personal pitch that highlights your skills, experiences, and what you can contribute to a potential employer. This confidence will shine through in your applications and interviews.
Empowering you to pursue opportunities with confidence
Job descriptions often reflect unconscious biases and language that can deter women from pursuing opportunities. However, it’s essential to challenge these narratives and recognise your value in the job market.
By understanding the impact of biased language, embracing your unique perspective and breaking down job description bias, you can navigate the job search with confidence.
Don’t let job descriptions hold you back - advocate for yourself, apply with confidence and open the door to exciting opportunities!
Find your career today (and don't be put off by the job description!)
